What is a single-page Website?
The definition of a single-page site is quite straightforward; it’s a website which uses only one HTML page. When all website content is placed on a single page, click on a navigation link forwards users to a HTML anchor on this single page.
When to use a single-page website
One-page websites are responsive and provide web design better mobile UX, but they’re not SEO-friendly. You won’t be able to index several web pages with various keywords and meta descriptions, which will negatively impact organic traffic performance and your website’s online visibility.
Single-page site design brings both advantages and disadvantages. On the one hand, this site type gives UI/UX designers independence in terms of layouts and visual results. But on the other hand, many users might not be impressed with single-page design solutions because of complex navigation they aren’t accustomed to.
The listing of single-page website pros and cons can be continued; the thing is, business owners must outline their long-term objectives and predict their target audience’s expectations before opting web design kingston for a one-page website.
A single-page Layout can be used for:
- Personal websites
- Resume pages
- One-time events
- Landing pages
- bookmarking sites
- Single-product sites
- Best design practices for single-page sites
- Break text into segments
If you’ve decided to go for a single-page website, probably you don’t have a lot of text to display; otherwise, you would go to get a multi-page alternative. However, having a small number of textual content doesn’t automatically prevent you from overwhelming users with information. You still have to come up with clear and easy-to-follow visual structure. Lead your visitors through the story by breaking up your content into sections by way of different header styles, background colors, overlays, etc. Reinforce well written texts with well crafted visual effects to ensure that your site visitors do not stop scrolling until there is nowhere to scroll.
Function on a visual hierarchy
We have already covered ways toronto web design to efficiently organize UI content in one of our previous posts. To recap, one of visual hierarchy tools used for web design are size, color, contrast, proximity, and repeat.
It is generally believed that the F-pattern is more applicable to a great deal of textual content, while the Z-pattern matches pages which aren’t so heavily focused on copy. Since a single-page website contains numerous sections, try to use both of these patterns for various sections in order to diversify the site structure. But do not overdo it with patterns; let the components on your page breathe. With negative space, you’re able to draw people’s attention to the elements that ought to be evident.
The thing about single-page visual hierarchy is that it needs to be concise yet encouraging. Think again before you go for one or a different page arrangement and bear in mind that there is just one page to scroll.
Depending upon your website character and conversion target, or lack thereof, you may or may not benefit from parallax scrolling. Here’s a list of factors you should consider before employing parallax to a one-page website:
Picture layers and animations slow down page loading. Are your site visitors patient enough to wait till the webpage is loaded or would they rather leave it and look for better options?
Many people don’t find sites with parallax effect user-friendly. Avoid applying this design trend to selling and informative pages. Especially if you’re anticipating repeat traffic or intention to convert.
Parallax is not generally suggested surrey web design agency for mobile sites. Of course, programmers can do tricks with it or just turn it off on mobile devices but the question is whether you really should make this effort.
You may ask why parallax remains among our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique if you use it carefully. And to accomplish this, you really should know your audience. If you’re designing a web site for individuals that aren’t used to fancy layouts, you’d better keep away from parallax. However, it can be a fantastic solution for portfolios, company websites, and some landing pages.
Add alternative navigation
Single-page websites are all about scrolling and sometimes about endless scrolling, which makes people feel on your page as though they’re in the middle of nowhere. If your website has a complex structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people immediately jump to the section they want with sticky menus: make them flat, vertical, slightly transparent, or replace them . Use anchor links and a back-to-top button to maintain the UX intuitive and pleasant.
Include a call to action
Single-page websites are perfect for calls to action. Because of their structure, one-page websites are more focused than with multi-page ones. If the website was originally created for one specific purpose (contact form entry, mobile app download or email signup), you need to construct your design around it. Make the call to act noticeable in color and form and invite users to carry out the desired action.
Single-page website design heavily depends upon business targets and target audiences. And before you go for any design practice, you need to find out who is coming to your site and why.