Dynamic Design


A dynamic website is a website that displays different content to different users based on who the user is. They allow you to appeal to multiple segments in your target audience to increase the likelihood of goal completions on your site, and in turn increase revenue.

A site that’s dynamic needs to be planned. It takes surrey web design agency time to consider the different kinds of people (personas) who will be viewing your site, and coming up with the perfect headline for them. Again, the perfect headline does not exist, but a one that is targeted towards a smaller group of individuals will be greater than a generalized message.

The better the responsive element of your lively design performs, the more you are able to target your audience. This is all about creating a unique experience each time.

Each user will find the interactions they’re searching for much easier than before. They’ll be web design visually engaged, well-informed, and better able to feel connected to you.

More so, every individual’s visit to your website will not be exactly the same each time they come back.

Maybe one day they need jeans from your online store and the next time they’re simply focused on accessories. Maybe they all are interested in is the contact info while searching on the fly, but later on, they return to read your site. Dynamic website design will pick up on this.

It alters the display in real-time as users click through their first trip and return for more. This allows you to engage people at each point of their buying cycle, no matter where the process they are or what they are interested in.


A dynamic site permits you toronto web design to communicate your value to your target audience in a much more targeted way. Instead of using the same”slogan” or catch-phrase type message on your homepage, you will have the ability to use a headline that speaks to solving your audience’s problems or providing them with a chance to better their lives.

For a business, you likely have multiple perfect customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site provides you the opportunity to speak to all these, across your group of ideal customers.


Just because you’ve got a dynamic site does not mean you can sit back and relax. Your site is your biggest digital marketing asset and it’s message has to be present across your marketing channels. If your website is dynamic, your marketing needs to match.

Dynamic marketing ranges from the headline you use on your homepage into the emails you send to your contact list to the landing pages they convert on. Depending on who’s viewing your website, it’s important that you display a message that is timely and relevant to that user. By doing this, you can increase the likelihood of conversion and getting them to make a decision in your favor (give you their cash ).

Dynamic websites – advantages

The main advantages of dynamic sites web design kingston are that by connecting them to databases it is easy to pull in information in an organised and structured way to create product pages or groups of related products sorted in an assortment of different ways depending on how the user wants to view them.

This ability to link to a database means that you can also create a content management system – an interface that allows the client to enter and manage data by means of a web-based collection of administration pages. That content can be text to get their pages and graphics to go along with the text, or items in their product range with categories, specifications, short and long descriptions, pictures, etc.. In both these cases it can be as simple or as complicated as the client requires.

There are little or no continuing costs unless there is a change in the basic design or an extra capability added.

Dynamic websites – disadvantages

The design of a dynamic site is more fixed than a static one because many of the pages are basically a template to which data and content is poured to make multiple pages of a similar kind. So for instance all your product pages will be basically the same page layout with unique data being displayed. While some customisation capability can be built in it is usually quite limited, such a choosing from a set of pre-defined options. Individual design changes to particular pages aren’t usually possible.

Prices are higher initially than for a static website, and added functionality may also cost more, particularly if it’s something that wasn’t envisaged originally and requires re-writing of the core code or database.